BE THE FIRST TO CARRY
THE NEXT BIG GUITAR BRAND

Kardinal Guitars is a boutique electric guitar brand built on a personal story and sold in strictly limited runs.
We're looking for a small group of stores to carry it first.

What We Offer

A real deal, not just a discount

PRICING

Wholesale Pricing

During our pre-order windows, wholesale partners get pricing well below MSRP, so there's real margin built in from day one.

Production

Priority Queue

Wholesale orders move to the front of the build queue and ship ahead of our general pre-order customers.

SHIPPING

Free Shipping

Every wholesale order ships free
within the continental US, no fine print.

COMMITMENT

Low Minimums

A small minimum order gets you started. No massive upfront inventory commitment required.

PRICE PROTECTION

We're built to support your shelf, not undercut it.
  1. We only run pre-order pricing twice a year, and only on brand new models. It is not a standing discount, it is a short window tied to a specific release.
  2. Outside of a pre-order window, we hold very little overage inventory. When we do have a guitar left over, we sell it at full MSRP, the same price it sits at on your shelf.
  3. Even during a live pre-order, a customer ordering directly from us can't touch or play the guitar before buying, and they're waiting 8 to 12 weeks for delivery.
  4. Your customer picks it up, plays it, and takes it home the same day. That is an advantage a pre-order can't touch, no matter when we run one.

Your in-store stock is the only Kardinal customers can touch,
play, and take home the same day, priced at MSRP.
We built the whole program to protect that.

Interested in carrying Kardinal?

Tell us a little about your store and we'll follow up with wholesale details.

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